How Draftables got INSANE user engagement & community growth

Most Web3 startup ideas are pretty shitty. Draftables though, was actually pretty cool, which trust me, isn’t as common as you think.

So what’s Draftables about?

Have you ever dreamed of being the owner of a football team? Well, Draftables is a full sports simulator where you’re in control, making decisions that impact your team’s success just like a real-life owner would do.

When Draftables came to us, they had one thing on their mind: building up their community and gaining traction in preparation for their TGE (Token Launch).

The first step? Launching an NFT collection.

We helped them craft a beautiful mint page and guess what? They sold out in 2 hours, proving that there was real demand. But here’s the thing: that was just the first piece of the puzzle.

I can’t tell you how many times I’ve heard crypto projects say, “Our game’s going to be huge. Once we launch the token, everything will just fall into place.”

That doesn’t work. Not anymore.

Crypto is a fast-moving world. Sure, people are excited in the beginning, but the reality is that attention spans are short. There’s always something new popping up—a new meme, a viral tweet, a token launch that steals the spotlight. If you’re not actively keeping your community engaged, you’re going to lose their attention.

That’s where Draftables got it right. Sure, they had a promising game prepping to be launch, they had a successful NFT collection, they had 10’s of thousands of followers on socials, but -

It was going to be months until the TGE and you NEED to keep momentum growing and engagement increasing up until that day. Nonstop.

So, we found a way to keep people hooked, and engagement and incentives dashboard.

Here’s how we helped them do it:

• NFT holders earned points for staking on a daily basis. It didn’t just keep them engaged—it  meant they wouldn’t sell and therefore helped drive up the price + demand for the NFTs.
• Tasks and actions: We created a dashboard where users could earn points by completing both social tasks (following on social media, sharing content, liking posts) and deeper, platform-specific actions (like buying NFTs, verifying accounts, or playing games). The more they did, the more they earned.
• Referral program: Users could create referral links and track how many people they brought in. They didn’t just get a sense of involvement—they got rewarded for growing the community.
• Cross-project collaboration: We didn’t just focus on their own community. They also collaborated with other Web3 projects to drive users from their community to our platform, free traffic! If someone came from another project, they received multipliers on the points they earned within Draftables, which helped incentivize new-comers.

Look, it’s easy to assume that if you have a great product, people will come. But the truth is, you can’t just launch something and sit back. Engagement isn’t a one-time thing—it’s a continuous effort.

Draftables recognized that they needed to keep building, keep engaging, and keep their community excited about what’s coming. Because the reality is, without that ongoing effort, even the best games can lose steam.

Here’s the takeaway: If you want your project to succeed in this space, you need to actively engage your community, and there is no better way to do that then with an Engagement & Incentives Dashboard.

Luckily, we have built these platforms a dozen times and have ready-made components + templates that speed up timelines for any future projects we work with.

If you have a Web3 startup, and you understand how important having an engagement and community flywheel is, schedule a call to see if we are a fit to work together…

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