Volumint - How We Got $100,000 From A Rewards Program

When Volumint came to us, they had a solid product that was already working really damn well for their early users.

To briefly explain what they do, in simple terms, they help projects obtain a great looking chart with good liquidity.

A huge pain point in the market as EVERY project needs this to get investor interest and help their token grow.

The problem wasn’t the product—it was visibility. They needed more people to notice what they were doing and more users to try it out, because they were confident that when they did, they would fall in love.

That’s where we came in.

One of the first things we talked about was the reality of marketing in crypto. You’re not just competing with other projects. You’re competing with memes, influencers, and the latest trend on Crypto Twitter.

When people open Twitter, they’re looking for jokes, hot takes, and drama—not your pitch deck. If your project doesn’t grab their attention or make them curious, they’ll scroll past you without a second thought.

Volumint understood this from the start. They didn’t just want to talk about their platform—

they wanted to go after the ONLY thing people cared about initially - “Is the token a good investment?”

Once they have users interested in their token, then they would be able to convert them into users, because the product was great.

So….. We designed a rewards program that would increase token value and bring an insane amount of new users to the project. Here’s how it worked:

1. Staking That Keeps Tokens Off the Market

We created a staking system where users could lock up their tokens for different periods, with longer lock-ups earning higher rewards (APY).

This wasn’t just about rewarding loyalty—it was about creating real economic effects:

• Less sell pressure: With a large portion of tokens locked up, there were fewer tokens being sold, which helped stabilize and eventually increase the token price.
• More buy pressure: As the token price rose, more people wanted to buy in, creating a positive feedback loop.

The staking program was simple but effective—it gave token holders a tangible reason to hold on to their tokens instead of selling.

2. Gamifying Engagement with Quests and Leaderboards

We added a questing system to keep people actively involved. Users could earn points by completing specific actions, like:

• Engaging on social media (e.g., liking or commenting on posts).
• Contributing on Discord (e.g., answering questions, starting discussions).
• Promoting the project to their network.

These points then really meant something:

• Leaderboards: Users could see how they ranked compared to others, adding a sense of competition.
• Levels: As users surpassed certain points thresholds, they would go to the next level.

3. A Referral System That Multiplied Growth

We built a referral system that rewarded users for bringing in new people. Each referral earned points, for themselves and for the person that joined with their link.

And those points could boost their leaderboard rank and unlock perks.

Here’s what made it work:

• Compounding interest: When someone referred a friend, that friend would often stake tokens too, which drove up demand and the token price.
• Network effects: As more people joined, the rewards became more valuable, which encouraged even more referrals.

The referral system turned users into advocates, spreading the word organically and at scale.

The Results

This wasn’t some miracle—it was a system that worked because it made sense. By combining staking, gamification, and referrals, the community became completely invested in the project and the token price rised.

The rewards program alone had $100,000 worth of staked tokens…

The Takeaway

Even if your product is amazing, that’s not enough to get people to care. You have to give them a reason to notice you, engage with you, and stick around long enough to realize how good your product actually is.

For Volumint, that reason was their rewards program. It wasn’t flashy or overcomplicated—it was just a smart system that aligned incentives between the project and its users.

If you’re building something in Web3, and need help creating systems that reward loyalty, encourage engagement, and keep your community excited -  drop me a line on TG or book a free discovery call.

‍