I've been working with NFT launches for quite a while now.

Some went well, others crashed and burned.

But the Thomson Metavisio project? That was something completely different.

This wasn't some random Web3 startup scraping for seed money in a Discord server.

Thomson is France's largest computer manufacturer with over €20M in annual revenue.

A real company with real products entering the Web3 space.

And they're building something I actually got excited about -

Which doesn't happen much these days ;)

What Makes Thomson's Web3 Laptop Different

I've lost count of how many times someone's pitched me a "revolutionary Web3 product" that was just the same old tech with a wallet bolted on.

Thomson Metavisio is doing something different.

They're building the first Web3 laptop with cold storage wallets built directly into the hardware,

A custom OS for dApp integration, and a native Web3 wallet.

They didn't just slap a MetaMask shortcut on the desktop and call it a day.

Instead, redesigned computing around Web3 from the ground up.

Investors noticed, and they were able to secure €50 million from American AI and Hardware Investments LTD.

So Thomson had €50 million in the bank.

They could've gone the standard corporate route - billboards, commercials, PR campaigns, whatever.

Instead, they came to us with a smarter approach.

"We need to build a community before our product launches."

Their goal was to find the right early adopters - people who would actually use the product, provide feedback, and become advocates.

Finding the Sweet Spot in a Crowded Market

If you've read my articles on Enfineo and Farcana, you know we've done some successful launches before.

But Thomson required a completely different approach.

We analyzed the market and noticed something interesting happening with the Base blockchain.

It was gaining momentum fast, especially for NFT projects.

Ethereum gas fees were making most users run away screaming.

Polygon was reliable but wasn't generating much excitement.

Base hit that perfect middle ground - reasonable fees with growing momentum and community interest.

Many companies would've panicked and stuck with the original plan.

Thomson trusted us and made the change immediately.

This is exactly why they worked with us instead of some agency that's still figuring out what an NFT is.

How We Prepared for Launch Day Traffic and Demand

When launch day came, I was honestly nervous.

We'd spent weeks testing everything.

Running our contracts through every scenario.

Optimizing the mint site for traffic spikes.

Training the team on emergency protocols.

All that prep work paid off in a big way.

1,500 NFTs sold out in 70 minutes.

No site crashes. No contract bugs. No gas wars.

Just a smooth launch that immediately established Thomson as a legit player in Web3.

Building a Community Through NFTs

For Thomson, this NFT collection wasn't just about digital assets –

It was about creating a dedicated community around their upcoming Web3 laptop.

The launch completely changed their online presence.

Their Discord went from a few hundred members to thousands of active users discussing the technology,

Sharing ideas, and providing feedback directly to the development team.

Their Twitter follower count grew with good engagement rates.

And the best part-

They now have 1,500 holders who are essentially product ambassadors –

People who are invested in the success of the Web3 laptop before it's even manufactured.

These NFT holders aren't just passive investors.

They're actively participating in testing sessions, feature suggestions, and spreading the word about Thomson's vision.

This is the real power of a well-executed NFT strategy.

It's not just about the mint…

It's about building a marketing engine and feedback loop that traditional companies simply can't create through conventional channels.

The community they built through this NFT collection is now driving organic growth that would have cost millions in traditional marketing.

Breaking Down the Technical Components We Created

Here's what we actually built for them:

1- Custom smart contracts for Base, tailored to their specific needs

2- A mint site that could handle traffic spikes without breaking

3- Testing scenarios for every possible disaster

4- Live analytics dashboard for launch day

5- OpenSea integration that worked right from the start

We've seen what breaks in Web3, what scales, and what users expect.

That experience makes all the difference between a smooth launch and a complete disaster.

Takeaways For Your Next Web3 Launch

If you're building something in Web3 right now, Thomson's approach has some valuable lessons:

1- The value proposition needs to be dead simple -

their NFTs connected directly to a real product

2- Technical execution can't be half-assed -

in Web3, your tech is your reputation

3- Market timing beats perfect planning -

being willing to pivot just before launch paid off big-time

The smartest thing Thomson did?

Knowing when to bring in experts.

With millions on the line and their brand reputation at stake,

They didn't try to figure Web3 out from YouTube tutorials.

And So You Also Can Skip The Learning Curve

If you're looking to launch an NFT collection, build a Web3 product, or bridge traditional tech with blockchain...

So you can get users, build a strong community, and create sustainable revenue instead of just hype...

You've got two paths-

You can spend months figuring it all out yourself, making every expensive mistake along the way...

Or you can work with people who've already seen every way these projects can fail.

We've developed components, frameworks, and processes that make Web3 launches successful from the early days.

Our team has:

• Battle-tested code that's survived high-traffic launches

• Experience with every possible Web3 project type

• Ready-made components that cut development time by weeks

Just send me a message on TG or grab a spot on my calendar…

If you want to talk about how we can help you achieve what Thomson did or something similar.

-Andre Costa