Look at the numbers that top Telegram mini-apps are hitting right now.

Hamster Kombat with 300M users and a $185M market cap.

Notcoin reaching 100M users and Blum engaging 30M users seemingly overnight.

While most mini-apps struggle to get even 1000 users, these projects have cracked the code to massive growth.
‍

Here's the thing…

Every single day, founders launch new miniapps with big dreams.

Most of them fade away faster than yesterday's memes.

Yet a select few are quietly building massive communities and reaching market caps in the hundreds of millions.

No, it's not luck. And no, they didn't have some magical connection or insider advantage.

They just knew something most founders don't.

So, in the next 5-7 minutes…

We're about to break down the exact strategies these apps used to go from zero to millions of users.

The same strategies that could help you position for massive valuations and successful token launches.

The Hidden Foundation Behind Most Successful Telegram Mini-Apps

However… building a successful Telegram mini-app isn't just about launching and hoping for the best.

The success of today's top apps comes down to one simple thing most founders miss completely.

It's about giving Telegram users exactly what they want...
A chance to earn while they're already spending time on the app.

When you match Telegram's huge user base with the right rewards system, you don't just get downloads. You get users who come back day after day.

So whether you're building a DeFi swap, a tap-to-earn game, an NFT marketplace, or any other Web3 project on Telegram, here are three proven ways to bring in massive user numbers.

Your 3-Step Blueprint to Millions of Active Users

1. Strategic Partnerships

Look, I get it. Building an audience from scratch is exhausting.

You spend weeks grinding, trying everything to get those first few thousand users, only to see your numbers barely move.

Meanwhile, other apps seem to explode overnight.

Here's what they know that you don't.

The smartest founders aren't starting from zero. They're tapping into audiences that already exist, already trust the platform, and are ready to engage right now.

Here's how they do it and how you can do the same:

• Partner with established project like Notcoin and TapSwap to add your mini-app as a task (So you only pay for real, verified users)
• Other telegram mini apps with millions of users add a task to their dashboard where users earn points if they enter and play your mini app, hence driving an insane amount of traffic there.
• Real numbers: Average cost per user is $0.03-0.05
• Examples of telegram mini-apps you can partner with to get users:

We even have all of these as partners mini-apps as well:

‍

These apps offer geo-targeting to reach users where your mini-app will resonate most. Whether you're focusing on P2E and GameFi adoption in Asia or DeFi Apps in Europe, or NFTs and Metaverse apps in America, you can target users in your specific regions. Just note that targeting certain markets, especially tier-1 regions, typically comes with higher user acquisition costs.

💡Pro tip: If you are worried about getting bot users, you can work with Cloudflare and their bot detection systems to filter out bots and analyze device fingerprints, every click, and requests to spot suspicious behavior. Some tap-to-earn apps can target users with a linked crypto wallet. That’s what we do with a lot of projects.

2. Telegram's Untapped Ad Network

Remember when Facebook ads were cheap? 2017-2020 era?

When you could actually reach people without bleeding your budget dry?

Those days are gone.

You've probably noticed it too – running ads isn't what it used to be.

Every time you check your ad dashboard, the costs just keep climbing.

And let's face it, we're all doing the same thing – fighting for the same attention on Facebook and Google, watching our budgets disappear faster than ever.

But here's something interesting...

While everyone's crowding these traditional platforms, something remarkable is happening on Telegram.

Hundreds of millions of users are already here, actively using the app every single day.

They're comfortable here, they trust the platform, and most importantly they're ready to engage with new apps instantly.

The best part for you is that most advertisers haven't caught on yet.

They're still stuck in their old ways, which means you can get in front of your perfect audience at a fraction of the cost.

So you don’t have to no longer hope users will leave what they're doing, download your app, and maybe come back someday.

• Reach users where they already are with Telegram's native ad network.
• Native integration means instant app opens (they don’t have to open a new platform, or download anything)
• No external clicks or downloads required
• Significantly lower costs per acquisition

Some examples:

Recent campaign results

• Spend: $15,990
• New subscribers: 280,207
• Cost per subscriber: $0.057
• Timeframe: Just 2 weeks

3. Trust Networks

Here's something we've learned from working with successful mini-apps.

Real growth doesn't come from flashy promotions or paying for the biggest following.

It comes from trust. KOLs.

Community builders who've earned their audience's trust through genuine expertise and authentic engagement.

When they talk about a project or an app, their followers don't just scroll past…

Instead they pay attention and take action.

The beauty of this approach is that you're not just getting users – you're getting the right users.

People who are genuinely interested in what you're building and are likely to stick around.

Here's the blueprint:

• Partner with KOLs who have active, responsive communities that regularly discuss and test new mini-apps – not just large channels with high follower counts but zero real engagement
• Focus on organic promotion through KOLs who actively use and review new Telegram mini-apps (look for those creating detailed app reviews, not just price predictions)
• Target KOLs based on your mini-app category:
  • For DeFi apps: Work with trading analysts and DeFi researchers
  • For GameFi: Partner with P2E gaming communities and review channels
  • For NFT platforms: Connect with NFT collectors and art curators
  • For tap-to-earn: Team up with reward app reviewers and token airdrops specialists

Examples

The Costly Mistake Most Founders Discover Too Late...

Now that you know how to drive millions of users to your Telegram mini-app, there's something crucial you need to hear.

Getting users isn't the hard part anymore. You've got the playbook for that.

The real challenge would be building something worth staying for.

Think about it...

You could get millions of users flooding in through partnerships and smart marketing.

But if your mini-app isn't built right, it's like inviting people to an empty house.

They'll come once, get disappointed, and never return.

So even if your marketing is dialed in… your mini-app needs two things to succeed:

• Features that keep users coming back daily (engagement)
• Infrastructure that can handle massive scale (scalability)

Here's A Perfect Example Playing Out Right Now

With TikTok facing a potential US ban, millions of users are flooding to RedNote.

A Chinese app (Xiaohongshu in Chinese) making it the top downloaded app overnight.

But here's what's interesting…

People aren't just using it as a temporary backup. They're staying.

Some even say it's better than TikTok.

Why? Because RedNote was ready for this moment.

• The experience was so good, these "TikTok refugees" are turning into loyal fans
• Every feature feels natural, making users want to create and share more
• Their infrastructure didn't crash under millions of new users
• Their interface was intuitive from day one

Now imagine RedNote dropping the ball right now.

Boring features, nothing new to do, no community buzz...

Or worse – servers crashing when everyone's trying to post their first video.

All that instant hype and millions of potential users... gone. Just like that.

And it's even more brutal in Web3 and Crypto space.

You get one shot when you're trending. One chance when everyone's talking about your mini-app.

If users don't find a reason to stick around…

Or if the app crashes during a viral moment?

Your community won't just leave…

They'll make sure every Telegram group and Discord server knows about it.

And in 2025, bad news spread faster than token dumps.

That's why your app success isn't just about getting users through the door.

Or having a solid tech infrastructure…

It's about giving them so much value that they can't imagine using anything else.

It's about creating experiences that turn casual users into loyal fans:

• Smart referral programs that reward users for bringing in their friends.
• Mini-games & quizzes that make interaction fun and social.
• Social features that create genuine community interaction
• Addictive loops that keep users coming back naturally
• Lightning-fast loading times and zero crashes
• Reward systems that actually work and pay instantly
• Seamless onboarding that teaches them how to engage with your product.

Having built dozens of Telegram mini-apps…

We've learned what separates winners from losers.

It's not just about clean code.

It's about understanding what makes your users stick around and building for both scale and engagement from day one.

And we've proven this works:

• Helped Zenrock onboard 45,000+ active users in just 29 days
• Scaled Supernormal to 90,000+ engaged users
• Built infrastructure that handles millions of daily transactions

Here's the reality for most Web3 and Crypto startup founders.

You can either learn these lessons the hard way…

Through crashed launches, lost users, and damaged reputation in the space...

Or you can build it right from the start.

Think about what's really at stake here:

• Wasted marketing budget on users who bounce
• Lost momentum when your app crashes during peak times
• Community trust that's nearly impossible to rebuild
• Token launch opportunities that vanish overnight

While you're implementing those user acquisition strategies, ask yourself one thing:

Is your mini-app truly ready for both massive scale and long-term engagement?

Most founders think they're ready... until they're not.

This is where we come in.

We've been building and scaling dozens of successful mini-apps.

We've already done the hard work so  you don’t have to.

• Mastered the art of building apps users actually love coming back to
• Solved the hard technical challenges that sink most projects
• Created systems that handle millions of users while keeping them engaged

More case studies here

‍This means there's only one thing left for you to do:

‍Book a call so you can shortcut the process.

‍When you book a call, we'll:

• Review your mini-apps technical needs
• Share specific insights from similar projects
• Outline a clear path to scaling successfully
• Determine if we're the right fit to help

When the call is done…

You'll walk away with a crystal clear roadmap of how to scale your mini-app and more importantly…

What you need to do to start growing your user base effectively over the next 30 days.

From there, it's up to you what you want to do…

You can walk the path alone and figure everything out yourself… Or we can do it together.

So now that you've made it this far…

It's obvious you want to build a successful mini-app, otherwise you wouldn't be here…

So how are you going to pay for success?

Are you going to pay for it with months of trial and error, technical failures, and lost opportunities…

Or are you going to pay for it with a quick 30-minute call?

You make the choice.

Book the call.

And I'll see you soon.

Andre Costa.